Welcome to Throckmorton’s Watch & Jewelry.
If you are a regular viewer of our website, you will notice some changes. We have a new, clean layout that makes it easy to access the information you are looking to find. We have fresh images that better represent our jewelry and watch lines and our diverse selection of styles. We have also added this blog.
Our blog will have many facets; pun intended. Some entries will be educational and some entertaining. We hope all will be helpful to our customers and interesting to the reader. The focus of this first blog is to introduce us to you, in case you aren’t already familiar with the fabulousness that is Throckmorton’s.
Let’s start with some history….
Owner and master watchmaker, David Throckmorton, has been keeping Austin’s fine watches ticking (yep, another pun) for almost 45 years. He and his wife, Tracey, a retired geologist, opened the current Oak Hill location 11 years ago. In the beginning, the store was run by just the two of them. This constant, direct relationship with customers is what shaped the foundation of our store’s core principles. When that customer comes to pick up their jewelry repair or makes a watch purchase there is no wiggle room; you must be confident that you have given the best service possible.
Being human, we aren’t perfect, but David says the true measure of a company is how they make it right. That type of personal service is what sets us apart and we survive on it. There are a lot of big box stores in our industry, not to mention innumerable websites selling jewelry and watches, but there are not many watch and jewelry stores you can walk into and talk to the watchmaker and the jeweler. You know your repair is being made in this store and by a real, live person; that makes us accountable and makes you more confident you can trust us to do our best by you.
Another uncommon aspect of Throckmorton’s Watch and Jewelry is the lack of a “sales staff.” We don’t have pushy people in navy blazers trying to sell you something that isn’t right for you so they can hit a quota. Instead, we have customer service providers who make no commission and are just as happy helping you pick a birthday gift for your niece as they are helping you choose a new setting for an engagement ring.
Speaking of navy blazers, another thing you will notice upon entering Throckmorton’s is a lack of stuffiness, snobbery and uniforms. Our staff is small, and every one of us is a unique individual. You can count of David to be in jeans and a button down and the jeweler (that’s me) will likely be in a concert shirt and Converse sneakers. The rest of the staff tends to bring up our style game in dressier ways, but you will never be uncomfortable coming into our store, even in your navy blazer. We are here to help you make choices about things like repairing an antique family ring or choosing a graduation gift, not to intimidate you.
What we don’t lack is a professional attitude towards excellence. We want you to be so excited about the watch repair work we’ve done or your custom jewelry purchase that you will want to tell your friends, neighbors, coworkers and the good folks at Yelp that we are the best. We want you to come back to shop with us because you know us, you trust us and you can count on us, because here at Throckmorton’s Watch and Jewelry, we want you to be a customer for life.
Until next time,
Jodis the Jeweler
